The Birth of a Revolution

Realty Executives is one of the most closely followed real estate franchises in the world. In 1965, the company first drew attention as the originator of the 100 percent commission concept.

Since its dramatic beginning in Phoenix, Arizona, more than 35 years ago, the company has become one of the fastest growing franchises in any industry. Publications like Entrepreneur, Success and Inc. Magazine have recently ranked Realty Executives as a leader based on such criteria as franchise growth, management stability and financial soundness. Realty Executives only began its aggressive franchise expansion in 1987. In 1988, there were 31 franchises and just 624 agents. Today there are thousands of Realty Executives sales associates in countries around the world. Our broker/owners are adding professional, top-producing agents every day, continuing our aggressive growth. For the home buying and home selling public, the news is even better. Because Realty Executives attracts professional and experienced real estate marketers to the company, the ultimate winner is the consumer who chooses the services of a Realty Executives agent

But, how did it all begin? Dale Rector is the visionary who founded Realty Executives.

By the 1960's, Dale Rector was a real estate professional who had worked for traditional real estate firms in Colorado and in Arizona. But he was unhappy. He had a number of grievances that weren't easily solved: a) His commission splits were used to train and support new recruits, rather than provide him with new and better support services. b) Inexperienced floor people were encouraged to respond to inquiries on his listings. c) He was expected to spend valuable field hours on office work. d) He was required to share commission checks on his own property purchases with the broker. e) He had no advertising control over his own listings.